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የሽያጭ ማሽን ከዓይነ ስውራን ሳጥን ጋር ፣ አራት ያልተደጋገመ የሽያጭ ማሽን ዝመና

ሰዓት: 2021-07-06

የሽያጭ ማሽን ከዓይነ ስውራን ሳጥን ጋር ፣ አራት ያልተደጋገመ የሽያጭ ማሽን ዝመና

1.Unmanned retail has undergone four transformations

The first generation, that is, the የሽያጭ ማሽኖች that can be seen everywhere nowadays, are divided into these types: beverage and food vending machines, comprehensive vending machines, skin care vending machines, and so on. At the beginning, this type of vending machine put paper money, and then it was updated and iterated, and it was already possible to use mobile phones to make mobile payments.

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The second generation, unmanned vending machines for merchandise activities. The more common ones are lipstick machines and lucky boxes. This type of equipment has the fortune element of "four or two strokes", which stimulates the psychological state of customers to gamble. For example, Lucky Box will use high-line use value products such as the iPhone as a marketing tool to attract the attention of customers. If you spend 20 yuan at a time, you are very likely to get an iPhone, which will satisfy the taste of customers.

The first generation, that is, the vending machines that can be seen everywhere nowadays, are divided into these types: beverage and food vending machines, comprehensive vending machines, skin care vending machines, and so on. At the beginning, this type of vending machine put paper money, and then it was updated and iterated, and it was already possible to use mobile phones to make mobile payments.

The second generation, unmanned vending machines for merchandise activities. The more common ones are lipstick machines and lucky boxes. This type of equipment has the fortune element of "four or two strokes", which stimulates the psychological state of customers to gamble. For example, Lucky Box will use high-line use value products such as the iPhone as a marketing tool to attract the attention of customers. If you spend 20 yuan at a time, you are very likely to get an iPhone, which will satisfy the taste of customers.

The third generation, blind box intelligent unmanned vending machine. Blind boxes are not fast-moving consumer goods, and they are not easy to occur in chain convenience stores and small shops that can be seen everywhere. This creates a diversified scenario and prevents market competition. Secondly, the profitable indoor space of blind box products is much higher than that of fast-moving consumer goods, drinks, etc. The price of fast-moving consumer products does not exceed ten yuan, and the profit is lower, while the price of a general blind box product is around 59 yuan, and the profit can be made. To 35%~45%, in other words, to obtain a consumer, the profit generated is close to 5 times that of FMCG unmanned vending machines.

In the end, blind box products have a strong repurchase rate. Once opened, customers will continue to make up a set, buy annoying or repetitive styles, and then put them on the service platform for market sales. Another newly upgraded consumer chain.

The fourth generation, small and medium-sized intelligent blind box unmanned vending machine. This generation is similar to the third-generation products, all of which are high-margin products, but the consumption scenarios that are pushed are very different, and they are a lot of more scenarios.

From blind boxes, food, rice, beverages, daily necessities, etc., can be closely integrated with unmanned retail. In the double subversive innovation of unmanned vending stores and different products, everyone can open up a variety of different new products. business model.

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