4x4 Metal Keypad Installed in Tiffany & Co. Vending Machine in London

Tiffany & Co. just introduced a novel to shop their iconic items: a vending machine. Located in the brand's recently opened London store, Tiffany & Co.'s latest shopping innovation lets visitors to purchase the new Tiffany & Co. fragrance from a Tiffany blue vending machine.

The vending machine marks the latest innovation embraced by the storied brand. Earlier this year, Tiffany & Co. painted New York subway stations and taxis their signature shade of blue. The Insta-worthy occasion was created to celebrate the launch of Tiffany's new jewelry collection, Paper Flowers.

And last year, Tiffany opened their first ever dining concept in New York: the Tiffany Blue Box Café. Tiffany fans can now dine in the all-day café, which is very appropriately covered in Tiffany's iconic shade of blue. Plan your visit to Tiffany's Covent Garden Style studio here.

The London store has Tiffany Blue wooden crates that display the brand's "Everyday Object" accessories. The location also has a #MakeItTiffany personalization bar, which gives shoppers the chance to engrave symbols or monograms on select products. And you don't have to go across the pond to personalize your Tiffany items: there's a pop-up personalization space in Tiffany's Rockefeller Center location in New York, too.

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